Project Description

The site is located in the retail centre of Whetstone on the High Road, which is one of the principle routes into central London. The commercial and retail development forms a ribbon commencing just north of the site, leading into the centre of Whetstone with active frontages facing onto the street and with residential areas set behind the commercial street frontages.

The design of the Hotel uses existing contextual elements of the area to define its elevation. The height of the building is in keeping with the adjacent roofline of the buildings to the north of the site. The window bays to the upper hotel elevation follow the vertical rhythm set up by the adjacent terrace also to the north. The horizontal lines of the window cills fascia and roofline have been followed through the new building elevation.